Saturday, September 25, 2010

Practical marketing rule: do not properly take four steps to worry about customers



1, 250 Law: not to offend a customer

銆??鍦ㄦ瘡浣嶉【瀹㈢殑鑳屽悗锛岄兘澶х害绔欑潃250涓汉锛岃繖鏄笌浠栧叧绯绘瘮杈冧翰杩戠殑浜猴細鍚屼簨銆侀偦灞呫?浜叉垰銆佹湅鍙嬨?濡傛灉涓?釜鎺ㄩ攢鍛樺湪骞村垵鐨勪竴涓槦鏈熼噷瑙佸埌50涓汉锛屽叾涓彧瑕佹湁涓や釜椤惧瀵逛粬鐨勬?搴︽劅鍒颁笉鎰夊揩锛屽埌浜嗗勾搴曪紝鐢变簬杩為攣褰卞搷灏卞彲鑳芥湁5000涓汉涓嶆効鎰忓拰杩欎釜鎺ㄩ攢鍛樻墦浜ら亾锛屼粬浠煡閬撲竴浠朵簨锛氫笉瑕佽窡杩欎綅鎺ㄩ攢鍛樺仛鐢熸剰銆傝繖灏辨槸涔斅峰悏鎷夊痉鐨?50瀹氬緥銆?As a result, Joe concluded: In any case, do not offend even a customer.

In Joe's marketing career, he will be 250 a day keep in mind the law, that holds a business first attitude, always in control of their emotions, do not make things difficult for the customer, or do not like each other, or their state of mind is not so good reasons neglect customers. Joe, said: "You just drive away a customer, it means a potential 250 off customers."

Second, business cards flying: to sell to everybody

Everyone to use business cards, but Joe's approach different: he explains his visiting cards, pay the bill at a restaurant, he should be caught card bill; in the sports field, he threw the card orgy the air.鍚嶇墖婕ぉ椋炶垶锛屽氨鍍忛洩鑺变竴鏍凤紝椋樻暎鍦ㄨ繍鍔ㄥ満鐨勬瘡涓?釜瑙掕惤銆?You may find this strange. But Joe says that the help he had made a sale to.

Joe believes that every salesperson should try to let more people know that he is doing, what sort of product sales. This way, when they need his product, they will think of him. Joe scatter card is a very unusual thing, people will not forget such a thing.褰撲汉浠拱姹借溅鏃讹紝鑷劧浼氭兂璧烽偅涓姏鏁e悕鐗囩殑鎺ㄩ攢鍛橈紝鎯宠捣鍚嶇墖涓婄殑鍚嶅瓧锛氫箶路鍚夋媺寰枫? Meanwhile, the point also is that the customer was there, if you let them know where you are, what you sell, you are likely to be more business opportunities.

Third, the establishment of customer files: learn more about customers

Joe said: "Whether you are selling anything, the most effective way for customers to believe - really believe - do you like him and care about him." If customers have a good impression on you, you hope to increase turnover. To make customers believe that you love him, care about him, then you need to understand customers, to collect all relevant information of customers.

Joe rightly pointed out: If you want to sell things to someone, you should do their best to collect his business-related information with you ... ... no matter what you are selling.濡傛灉浣犳瘡澶╄偗鑺变竴鐐规椂闂存潵浜嗚В鑷繁鐨勯【瀹紝鍋氬ソ鍑嗗锛岄摵骞抽亾璺紝閭d箞锛屼綘灏变笉鎰佹病鏈夎嚜宸辩殑椤惧銆?br />
銆??鍒氬紑濮嬪伐浣滄椂锛屼箶鎶婃悳闆嗗埌鐨勯【瀹㈣祫鏂欏啓鍦ㄧ焊涓婏紝濉炶繘鎶藉眽閲屻?鍚庢潵锛屾湁鍑犳鍥犱负缂轰箯鏁寸悊鑰屽繕璁拌拷韪煇涓?綅鍑嗛【瀹紝浠栧紑濮嬫剰璇嗗埌鑷繁鍔ㄦ墜寤虹珛椤惧妗f鐨勯噸瑕佹?銆備粬鍘绘枃鍏峰簵涔颁簡鏃ヨ鏈拰涓?釜灏忓皬鐨勫崱鐗囨。妗堝す锛屾妸鍘熸潵鍐欏湪绾哥墖涓婄殑璧勬枡鍏ㄩ儴鍋氭垚璁板綍锛屽缓绔嬭捣浜嗕粬鐨勯【瀹㈡。妗堛?

銆??涔旇涓猴紝鎺ㄩ攢鍛樺簲璇ュ儚涓?彴鏈哄櫒锛屽叿鏈夊綍闊虫満鍜岀數鑴戠殑鍔熻兘锛屽湪鍜岄【瀹氦寰?繃绋嬩腑锛屽皢椤惧鎵?鐨勬湁鐢ㄦ儏鍐甸兘璁板綍涓嬫潵锛屼粠涓妸鎻′竴浜涙湁鐢ㄧ殑鏉愭枡銆?br />
銆??涔旇锛氣?鍦ㄥ缓绔嬭嚜宸辩殑鍗$墖妗f鏃讹紝浣犺璁颁笅鏈夊叧椤惧鍜屾綔鍦ㄩ【瀹㈢殑鎵?湁璧勬枡锛屼粬浠殑瀛╁瓙銆佸棞濂姐?瀛﹀巻銆佽亴鍔°?鎴愬氨銆佹梾琛岃繃鐨勫湴鏂广?骞撮緞銆佹枃鍖栬儗鏅強鍏跺畠浠讳綍涓庝粬浠湁鍏崇殑浜嬫儏锛岃繖浜涢兘鏄湁鐢ㄧ殑鎺ㄩ攢鎯呮姤銆傛墍鏈夎繖浜涜祫鏂欓兘鍙互甯姪浣犳帴杩戦【瀹紝浣夸綘鑳藉鏈夋晥鍦拌窡椤惧璁ㄨ闂锛岃皥璁轰粬浠嚜宸辨劅鍏磋叮鐨勮瘽棰橈紝鏈変簡杩欎簺鏉愭枡锛屼綘灏变細鐭ラ亾浠栦滑鍠滄浠?箞锛屼笉鍠滄浠?箞锛屼綘鍙互璁╀粬浠珮璋堥様璁猴紝鍏撮珮閲囩儓锛屾墜鑸炶冻韫堚?鈥﹀彧瑕佷綘鏈夊姙娉曚娇椤惧蹇冩儏鑸掔晠锛屼粬浠笉浼氳浣犲ぇ澶辨墍鏈涖?鈥?br />
銆??鍥涖?鐚庣姮璁″垝锛氳椤惧甯姪浣犲鎵鹃【瀹?br />
銆??涔旇涓猴紝骞叉帹閿?繖涓?锛岄渶瑕佸埆浜虹殑甯姪銆備箶鐨勫緢澶氱敓鎰忛兘鏄敱鈥滅寧鐘?(閭d簺浼氳鍒汉鍒颁粬閭i噷涔颁笢瑗跨殑椤惧)甯姪鐨勭粨鏋溿?涔旂殑涓?彞鍚嶈█灏辨槸鈥滀拱杩囨垜姹借溅鐨勯【瀹㈤兘浼氬府鎴戞帹閿??銆?br />
銆??鍦ㄧ敓鎰忔垚浜や箣鍚庯紝涔旀?鏄妸涓?彔鍚嶇墖鍜屸?鐚庣姮璁″垝鈥濈殑璇存槑涔︿氦缁欓【瀹?璇存槑涔﹀憡璇夐【瀹紝濡傛灉浠栦粙缁嶅埆浜烘潵涔拌溅锛屾垚浜や箣鍚庯紝姣忚締杞︿粬浼氬緱鍒?5缇庡厓鐨勯叕鍔炽?鍑犲ぉ涔嬪悗锛屼箶浼氬瘎缁欓【瀹㈡劅璋㈠崱鍜屼竴鍙犲悕鐗囷紝浠ュ悗鑷冲皯姣忓勾浠栦細鏀跺埌涔旂殑涓?皝闄勬湁鈥滅寧鐘鍒掆?鐨勪俊浠讹紝鎻愰啋浠栦箶鐨勬壙璇轰粛鐒舵湁鏁堛?







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Tuesday, September 14, 2010

Experience the wind took the new brilliant new housekeeper brilliant new listing 2008


Recently, the demand for small and medium information from the "money management accounts" to "decision management", a comprehensive upgrade, in the "housekeeper" of the tenth anniversary of the anniversary, the wind took the company today introduced a housekeeper brilliant 2008 series software. This series of software to keep the housekeeper, "a simple, practical, easy to use" characteristics of the foundation, will provide small and medium business customers a more comprehensive solution capabilities, its cost higher, run faster, more practical, more action flexible. Housekeeper, not a brilliant 2008 series launch upgraded versions of the traditional sense, but a landmark leap.

Software as a housekeeper, a new masterpiece, housekeeper brilliant 2008 series will give users unprecedented value for SMEs a new experience. First, the housekeeper brilliant 2008 series of cost-effective, with a more comprehensive business solution capabilities, decision making rely on accurate and timely analysis of reports to assist management decision-making management. Second, the housekeeper brilliant 2008 series through a series of system optimization and improvement, the system runs faster than ever. Finally, brilliant 2008 series of practical housekeeper, also a stronger, more flexible operation set.

In recent years, with the rising demand for financial management of SMEs, many SMEs are no longer satisfied with simple "from settling accounts", but hope to have a set of management software to help its fast statistics, query and analysis of the daily business operations, customer relationship management, supporting business decision-making, by improving the management level to enhance the competitiveness of enterprises. SMEs in China have been together ten years of wind took the company to grow and timely information to detect changes in demand for small and medium enterprises, with more than a decade to more than 30 million SMEs in the successful implementation of information technology experience, "Proceeding from the actual users demand ", the first comprehensive software to improve and enhance the functions of housekeeper, performance, to help small and medium enterprises in a changing and competitive business environment to maintain business speed, stability and development.






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